Raj Jana’s vivid vision




Helping humanity become whole again through ventures,
collaborations, and investments that power an integrated
lifestyle guided by the five elements of being.

to reclaim their sovereignty and experience a reality where their fullest, most audacious, most authentic selves are liberated and fully expressed.

This vision is guided by a North Star of enabling fullness and wholeness; the gateway to a reality where society is structured and organized to support human consciousness, evolution, and development at the highest level.


Why is it so damn hard to live a happy, fulfilling, deeply meaningful life – especially when human potential is seemingly limitless and boundless?

Why are so many people trapped on the conventional path to ‘success’; conforming to what society says they can have, do, and be? Why are so many people doing everything ‘right’, yet still feeling dissatisfied and unfulfilled with their lives?

Here’s the answer…

than our current system can give.

Sure, there are outliers who defy the odds and “make it” in this system. There are people who worked like hell, shifted their belief systems, and overcame the odds to create the life they wanted. I’m one of those people.

But the variables that had to exist for me to be where I am today are ludicrous.

It took being born into a family and environment that nurtured a strong sense of self, a strong work ethic created from years of playing competitive sports, over $500,000 invested in personal growth to date, and a relentless desire to explore my fullest potential to get me to this point.

And this is the biggest problem.

It shouldn’t be this damn hard to experience true fulfillment. We shouldn’t have to spend so much time, money, and energy unlayering ourselves before we can escape the cookie-cutter existence and create the life we want. We shouldn’t have to “break” away from society to discover our truest selves.

A society that  tRULy SERvES

its people should inspire

individual creativity

freedom & fulfillment

- and we’re nowhere near that.

In fact, the opposite is true. Look around and you’ll see countless examples of how our cultural context has created suppression, inequality, and the absence of justice and opportunity for many. It’s got too many people trapped in dead-end jobs and careers they hate and relationships that don’t serve. It’s stopping people from exploring their passions and making quality time for the things they love.

There are systemic issues too. Our food system is broken, the planet is being plundered, and mental health issues are at an all-time high. Social issues are also compounded by the division between people of different ethnicities, backgrounds, and socio-economic upbringings.

As the internet brings increased visibility to these problems, a desire for systemic change grows; and the system is fighting back.

The system and powers at be would have us believe that WE are the ones who are broken. They point to those outliers and say, “if they can do it, then so can you”. They have us thinking that we’re the ones who aren’t good enough or worthy enough to be living the lives we really want to live.

But that’s fucking bullshit.

Humans aren’t


society is.

Our current system favors a small group of people over the masses in a world built around the pursuit of money and power. More good, honest people fall through the gaps than can truly thrive. Do we really want to live in a world where so many people spend their entire lives barely surviving; let alone thriving? Do we want to put up with a system that prioritizes wealth, money, status, power, and greed over values such as community, passion, meaning, and love?

Deep down, our souls know we’re focusing on all the wrong metrics.

It’s why we’re called to speak out against injustices and fight against laws that don’t make sense. It’s why we’re longing to express our individuality, reclaim our sovereignty, create our own paths and listen to the beat of our own drums. It’s why there’s a growing desire to explore different aspects of ourselves, take bigger risks, and fantasize about our real dreams and desires.

I want to live in a world that supports this pursuit of fulfillment over arbitrary metrics that take us further from the truth of our humanity.

I want to live in a world that
measures success by metrics like

fulfillment, joy, compassion, purpose & impact over money, social status, & significance.

I want to live in a world where power
dynamics fueled by the obsessive pursuit
of money become obsolete.

I want to experience the joys and thrills of what others create when they’re not fighting to stay above water. I want to bathe in the love and abundance that comes from a deep, authentic connection where individuality is celebrated and collaboration supersedes competition.

I want to live in a world that’s built on a level playing field where win-win partnerships are the norm. I want to live in a world where the masses aren’t living paycheck to paycheck. I want to live in a world where kids are supported and encouraged to step into their own unique greatness. I want to live in a world that’s big enough and supportive enough to help everyone have a fighting chance to make their heart’s deepest desires a reality.

This is the world I see in my head. It’s the world I feel in my heart. It’s a world that’s so personally enticing I’m putting every fiber of my being into making it a reality.

This is why I’m making it my life’s work to create this. In the words of Gandhi, I’m here to “Be the change you want to see in the world.”

This vision requires a
paradigm shift…

A world that prioritizes fulfillment and sparks the fullness of human potential and lifts everybody can’t emerge from taping up something that’s so broken. There’s too much toxicity and fragmentation in the existing system.

We’ve tried fixing the symptoms of this society/humanity misalignment. We’ve tried tackling mental health, education, social care etc. We’ve made a ton of progress, but I think we can get there faster.

Instead of trying to fix the symptoms,

That keep the current system relevant and
building something better in its place.

We need a blank canvas…

We need to break the outdated systems and structures and create a container that empowers.

We need to build a container that inspires BEING over doing, celebrates individuality by giving everyone the space to explore what’s in their hearts, and nurtures the following five energetic values:

With the support of this new container, more people will have a chance to dance with ALL of who they are – and experience a more fulfilling life as a result.

I know this because my life transformed when I made these values as my North Star instead of the ones favored by the conventional path. For me, these values promote an integrated lifestyle that’s grounded in wholeness. It’s a lifestyle that I’ve discovered over the last several years after thousands of conversations with people smarter than me. It’s a lifestyle rooted in age-old teachings such as Maslow’s Hierarchy of Needs, Joseph Campbell’s Hero’s Journey, The 7 Hermetic Principles, Carl Jung’s timeless teachings, and my own experiences of being a guinea pig in this beautiful game called life.

This lifestyle is:

the beating

heart of this



I believe that entrepreneurship is the beating heart of this vision.

Entrepreneurship is the fastest and most effective vehicle for creating change. You can make money quickly, reach people at scale, and wield the creativity needed to inspire the lifestyle habits and choices that give people the freedom to play with who they are and what they want.

My big-picture plan is to create this new world through a combination of disruptive businesses, purposeful brands, impactful storytelling and media, intentional experiences, mindful investments and donations, and collaboration with people who care.

These businesses, messages, projects will create the new world by creating opportunities for people to experience and explore the value associated with Water, Earth, Wind, Fire, and Heart.

Our Portfolio

of Projects









Igniting deeper levels of CONNECTION to empower mental, physical, emotional, and spiritual healing on a global scale.


Earth energy calls humanity to return to the ancient practices that promote a sense of oneness while we honor our physical journey through life. From rites of passage to modalities that promote healing and wholeness, the energy of Earth helps forge intentional communities that spark a connection to ourselves, each other, the planet, and to something greater.

I believe that humanity will shift into a new paradigm when a desire for connection and healing becomes a daily habit. Earth projects focus on making affordable healing resources available to everyone who wants them. In turn, more of us will have access to tools for emotional intelligence, moving through trauma, practicing presence, and taking control of our own healing and evolution journey.

The level of connection that comes from healing will evoke a sense of oneness with nature and each other. In turn, we’ll spark a return to an integrated and holistic approach to living, which will benefit both humanity and the planet we call home.

Projects we’re involved in

Stay Grounded Media exists to amplify the voices of healers, founders, and conscious creators to inspire, empower and deliver healing on a global scale

The Humans Are Good Foundation brings together science and spirituality to make people happier and more connected. We are currently supporting the development and commercialization of their Psychedelic Integration Framework, a critical resource that can turn short-term breakthroughs from psychedelic therapy into long lasting impact.

OPUS™ is a SoundBed platform that uses vibroacoustic technology to deliver low-frequency vibrations throughout your body that quickly releases you out of stress response and into a place of deep relaxation and receptivity.

Life Stories Alive is a company that creates family heirlooms in video format – digitally mastered records of life stories with personal accounts, photos and mementos of family history. We are currently building a scalable DTC model for this service so more families can experience deeper levels of connection, intimacy, and healing through shared stories




Leveraging COMPASSION to ignite ripples of kindness, empowerment, and hope in people blinded by fear, divisiveness, and a lack of empathy for others that look, feel, or act differently from them.


Water is the extinguisher; the life force that puts out fires suppressing humanity to create a clearing for hope to rise. In this way, water energy paves the way for more balance, harmony, and equality by healing, restoring, and rejuvenating.

Water projects spread compassion and focus on bringing together people from different cultures, socio-economic backgrounds, and life philosophies to celebrate shared ideals and ripple empathy and connection in a way that hasn’t been possible before.

Through compassion and an inspired desire to walk in another’s shoes, we can inspire people to fight for those who can’t fight for themselves. We can challenge inequality, defeat racism, and level the playing field by alleviating the barriers, systems, and structures that cause certain groups of people to be unfairly disadvantaged. We can empower women, feed the homeless, take care of our veterans, and create second chances for people and children who haven’t been able to catch a break in our broken society.

Projects we’re involved in




Sparking a sense of CURIOSITY by infusing awe, wonder, and magic into everyday experiences – so we can innovate and realize exciting new ways of existing in the world.


Wind energy represents the inspiring, fresh, wondrous state of taking the path less traveled. Wind sparks the curiosity that cracks open the infinite possibilities that exist on this planet. As we allow wind to open our minds, we unlock new ways of thinking to experience more awe, wisdom, and empathy for the lived experiences of others. We experience inner freedom through a passion for self-discovery and awareness.

When the full potential of curiosity is unleashed, humanity will innovate and imagine new solutions. We’ll understand what’s required to create the New World. We’ll understand how to create new systems, structures, institutions, and ways of living together for the benefit of all.

Curiosity reminds us that there’s always more to learn and discover about ourselves and the world around us. The journey back to wholeness requires the courage to explore the uncharted waters within and without; driven by the knowing that there’s always more – because life is infinite.

Projects we’re involved in

JavaPresse® is a lifestyle brand that creates meaningful products to transform ordinary coffee rituals into extraordinary daily experiences. By infusing unique, intentional, and high-quality products into homes, we empower our customers to use their daily coffee routines to experience more joy, gratitude, and fulfillment in their lives.
JavaPresse® is a lifestyle brand that creates meaningful products to transform ordinary coffee rituals into extraordinary daily experiences. By infusing unique, intentional, and high-quality products into homes, we empower our customers to use their daily coffee routines to experience more joy, gratitude, and fulfillment in their lives.




Inspiring the COURAGE to trust deeper, love bigger, and challenge existing paradigms that keep us trapped in outdated ways of being.


Heart projects infuse courage into the New World. They’re woven with a can-do attitude designed to move through any roadblock and hurdle that gets in the way – because the mission is bigger than any excuse.

As we learn to surrender to the wisdom in the universe and trust in our own innate abilities and path through life, magic can happen. Heart projects spark the courage to face our fears so we can rise in love.

Heart projects are a catalyst for new visions, ideas, and infinite possibilities. Driven by a belief in doing what’s right and what’s necessary to achieve the desired results, heart projects disrupt systems that don’t work and give back relentlessly from a place of radical truth and love.

Projects we’re involved in




Increasing CONFIDENCE in the world by cultivating self-esteem, empowering authentic expression, and sparking the creative pursuit of one’s true self.


Fire projects help humanity cultivate the confidence, self-esteem, and resilience to take on our desires at higher and higher levels. In the process, humanity elevates because we no longer hold back truth. Unadulterated passion, authentic self-expression, and unhindered creativity all fuel the energy of fire because they cause us to lose ourselves in the moment.

When we’re unapologetically playful, and free to let ourselves be seen, we unleash a sense of joy that ignites an internal fire that wants to burn forever. We create a liberated space for unapologetic self-expression and individual creativity; giving people permission to follow their passions and build a life around the things they love.

A lot of people are sleepwalking through life and are stuck in the status quo because they can’t find their inner confidence. Fire projects aim to delight the soul and evoke a passionate commitment to the present moment. As a result, we feel alive; buzzing with the pure, unadulterated joy of being alive.

Projects we’re involved in

How we are making this


If Covid-19 taught me anything, it’s that having concrete plans at the visionary level will shoot you in the foot. It’s ludicrous to think that anyone can have all the answers right now. There’s so much we don’t know and are yet to discover, which means the playing field is going to keep transforming.

So instead of a concrete plan, I’ve created a container. I’ve created a vision and painted a picture of how it’s going to feel to live, create, explore, and express inside this new world.

With the container defined, I now have the freedom to pivot quickly and stay fluid – understanding that the way this vision actualizes could change and evolve at any given moment.

But that doesn’t mean I’m sitting idle.

I’m doing this work
in partnership with
my brother and
business partner,
Patch Baker.

Our partnership of complementary skills and shared drive for excellence creates an extraordinary playground for innovation and results. Patch’s military background, battle-ready business principles, and leadership skills elevate my strategic thinking, visionary capabilities, and intuitive ability to feel into the energetics of every project we invest in [and vice versa].

Between us, we’ve poured our 25 years of combined business experience into owning, investing in, and operating over 40 active companies, while consulting for hundreds more throughout our careers.

We’ve spent hundreds of millions of dollars in paid advertising – generating enviable returns in dozens of industries. We’ve established business relationships in 5 continents and relentlessly tested a whole spectrum of business principles to master
a blueprint for blowing up any initiative with potential. We’ve earned unprecedented access to incredible people and resources to give us an unfair head start in almost
any situation. We’ve created access to funding and keys to doors that remain closed to 99% of the population.

Together, we’re relentless in the pursuit of this new world. In reality, this means we’re:

With the backing of these resources, we’re willing to put our reputations on the line and make any project we decide to take on a runaway success. Failure is not an option when we choose to participate.

I can’t tell you how excited I am about the possibilities of this vision, and the impact we are going to make as it unfolds in it’s highest expression.

If need be, Patch and I will create this world alone, but it’s going to be a lot more fun to win alongside incredible people who are inspired to make a difference.

I’ve spent the last five-plus years turning myself into an entrepreneur, problem solver, and visionary leader who can turn the key on doors that stay locked for 99% of the population.

I know how to grow a business idea from scratch to 7-figures quickly.

My relationship capital allows me to solve problems and access unprecedented resources in one call.

I have built a rock-star team composed of world-class marketers, subject matter experts, and leaders to help create, support, and scale any entrepreneurial, creative, or philanthropic project I commit myself to.

I have acquired equity stakes in various strategic assets and have access to millions of dollars in funding.

I’ve also got the enthusiasm, work ethic, and intrinsic desire to bring this New World to life. I’m willing to put my reputation on the line and declare in writing that I’m ready to make any project I choose to take on a runaway success - because failure is not an option for projects that align with the New World.

What this means

For you

This vision is way bigger than me.

Soon, the new world will take on a life of its own. As its custodian, it’s my job to lay deep roots, build rock-solid foundations, and cement unbreakable values – so the new world’s legacy can outlive me and impact generations to come.

If my heart calls for it, I will fill this world with my own projects, but it’s going to be a lot more fun to create alongside incredible people who are inspired to make a difference.

An invitation for founders,
investors, creators, teachers
and inspired human beings

If you’re a


It takes true courage and leadership to build a successful business. If you’re doing at least $500,000 in annual revenue and are ready to scale to the next level, let’s talk.

I want to fan your flames with any and all resources that you need so you can escape the daily grind, stay in your zone of genius, and grow your business and life to new heights.

If you’re an


If you have wealth to invest and you want your money to impact as well as grow, I’ve got a stack of opportunities for you.

I love investing in purposeful projects and businesses that are building the new world. I also love making lots of money with like-minded people.

If this combo of wealth-creation speaks to you, let’s chat about how we can have fun and make a difference together.

If you have a


This vision has incredible potential for impact, and I’m excited to attract some of the brightest, most innovative minds to work on it.

If you believe in this mission, embody the values of this vision, and have the skills, passions, and enthusiasm to help bring it to life, I want to hear from you.

If you’re an

Inventor, Artist or Creator

Are you obsessed with sharing your creative gifts with the world?

If you have a gifted eye for product design and development, or you’re an artist who speaks to people through your creations, this vision needs you.

I want to fan your flames by helping you build a big business around your creative talents - and work together to scale it beyond anything you can create on your own.

If you’re a

thought- leader

If you’re in the business of helping people and you know it’s time to serve your ideal audiences in bigger ways, let’s talk.

Whether you’re an influencer, teacher, subject matter expert, coach, mentor or healer, I want to support your personal vision by blowing up your impact, scaling your reach and building businesses around your expertise - so you can help more people and make more money while staying in your zone of genius.

If my journey

inspires you

Each year, I invest multiple 6-figures in my personal and spiritual growth and healing to lead myself through this vision and leverage the right opportunities as they arise.

I’m called to share my lessons and experiences through my podcasts, masterminds, programs and retreats. It’s my intention to show you how to own your power, step into your greatness, and accelerate your growth and development so you can explore the extraordinary path through life.

This vision is here
to spark something
inside all of us.

New hope, new possibility, new futures… dreams of a world inside which everyone can truly thrive. A world built on values that awaken the extraordinary inside us all… A world that holds rich possibilities for everyone, not just a few.

This new world will create a seismic shift in our ways of being. It calls for a new way of creation too. Importantly, this new world will sit on a bedrock of collaboration and support. Through this vision, we’re calling in a new age where collaboration and partnerships matter more than the competition. We’re creating a space where everyone [regardless of socioeconomic or educational background] can experience ALL they want their life to hold. We’re all connected, which is why a rising tide raises all ships.

SO If any part of this vision has
ignited a seismic shift inside of you,

please reach out.

If this vision has got your heart and head buzzing with the possibilities of what could be, let’s talk. If you’re ready to hold a sledgehammer and create space for a new world of infinite possibilities for everyone on this planet, let’s talk.

As a renaissance investor, I’ll consider any investment opportunity, collaboration, or equity deal that aligns with this vision. I’m inspired by people who take a stand for what they believe in and I’m excited to co-create with incredible people who believe in a world where everyone can win.

So if you’re interested in building rad shit, have  projects that align with any of the energetic elements I mentioned, and you want to partner, co-create, or collaborate with me on a project, get in touch.

Together, I know we can do this and if you’re still reading this, then so do you.


June 2021